Bill Of Life Essay

What is your life worth? Envision a future where the individuals who are star life and the individuals who are expert decision have battled a second polite war over the holiness of life. They end the war by settling on a â€Å"Bill of Life† that expresses all pregnancies must come to term; nonetheless, guardians and watchmen have the correct when their youngster is between the ages of thirteen and eighteen to prematurely end them. The youngster doesn't pass on however. Every single piece of the kid is kept alive; subsequently they are actually still alive, just in discrete pieces. This procedure is known as â€Å"unwinding.† Once the loosen up request is marked, no progressions can be made; regardless of whether the parent alters their perspective, it is irreversible. Connor finds his own loosening up request in the wake of researching tickets he discovers, passes to the Bahamas for everybody in his family, aside from him. Connor is a decent high schooler, yet like nume rous teenagers, his feelings can show signs of improvement of him and his folks make some hard memories controlling him. Risa is a dependent of the government of Ohio and the halfway house is packed. She attempts to persuade the dean of her value, however mishandles her opportunity when she commits five errors at her piano presentation. Lev cheers in his predetermination at a gathering exclusively devoted to praising him and his life. Lev’s family is incredibly committed to their religion; Lev, as the tenth youngster in his family, is bound to be a human offering, a human penance. Lev appreciates the consideration this brings and is glad to satisfy his fate. These three adolescents meet when Connor chooses to go AWOL and break his loosening up request. The book creates through their, and others, rotating perspectives of what befalls an adolescent once the request is agreed upon. Connor, Risa, and Lev’s excursion to their future follows their developing acknowledgment of what their life intends to them. Shusterman prods the peruser with simply enough data to continue onward, however keeps on building this upsetting perspective on the future as the storyline creates. Secretive references to clappers and storked babies are clarified all the more completely later in the book and these individuals balance the agitating powers at work in this grieved society. This very interesting book would not leave my brain for a considerable length of time, or honestly weeks, in the wake of understanding it. This book has gotten out and about of the adolescent administrations division and one of my collaborators despite everything gives me pain over the books a long time subsequent to understanding it. Not for the timid, particularly as the peruser becomes familiar with the loosening up process, this upsetting novel will cull at your mind and make them wonder what your life is worth.

Hazard of Coal and Coal Mining to Human Health Essay Example for Free

Risk of Coal and Coal Mining to Human Health Essay Coal is a strong however weak sedimentary stone with a characteristic earthy colored to dark shading and is comprised of carbon, hydrogen, oxygen, nitrogen, and lesser sums o f sulfur and follow components. Coal is characterized into four sorts relying upon the carbo n, oxygen and hydrogen content on which the higher the carbon content, the more vitality the coal contains (Coal at a Glance, 2009). The measure of vitality in coal is characterize d by the warmth esteem estimated by British warm units (Btu). One Btu is proportional to the measure of vitality in a solitary match (RockTalk, 2005). The four kinds of coal incorporate lignite, sub bituminous, bituminous, and anthracite. The most minimal position of the coal I s lignite and has a warming estimation of 4,000 to 8,300 British warm units (Btu) per pound. This sort is the mildest with high dampness content, least measure of carbon a nd is for the most part used to deliver power. The second least of the four sorts is sub-bituminous coal with a warming estimation of 8,300 to 13,000 Btu for every pound and contains 35 to 45 percent carbon. After expansion of more warmth and weight on lignite, bituminous coal is shaped which is made of numerous minuscule layers. It contains 11,000 to 15,500 Btu for every pound warming worth and is a significant fuel for the steel and iron enterprises. Of the usually minable coals, anthracite is the hardest and has a warming estimation of 15,000 Btu for each p ound containing 86 to 97 percent carbon (Coal at a Glance, 2009). Coal is a non-inexhaustible wellspring of vitality since it takes million of years to shape. It has become a powerhouse by the 1800’s in America in which the individuals utilized coal to make products and to control steamships and railroad motors . It was noticed that after the American Civil war, coal was utilized to make iron and steel and before the finish of 1800’s, individuals utilized coal to make power. In the 1900’s, coal is the backbone for the nation’s business and enterprises. Coal stayed America’s number one vitality source until oil was utilized for oil based goods that turned into an interest. In 2009, 93.6 percent of all the coal in the United States was utilized for power creation. Coal creates practically 50% of the power utilized in the U.S (Coal at a Glance, 2009). Based from Gree n World Investor (2011), coal has various uses principally as a wellspring of fuel and as a rich carbon source. It additionally assumes a significant job in concrete and steel enterprises and coal is the biggest wellspring of power creation. Coal is for the most part utilized as fuel to produce power t hrough burning. In steel creation, coal along with iron, are the two crude materials used to deliver steel in which the previous is utilized as a fuel to smelt the iron in heater until the cast iron is additionally refined. Comparative with power and concrete creation, coal is likewise being utilized as a fuel in concrete industry. Moreover, paper a nd aluminum industry likewise utilizes coal as a fuel since coal is modest and entirely accessible for these sorts of enterprises that are tremendous buyers of vitality fuel. As per World Coal Association (2012), â€Å"the greatest market for coal is Asia, which as of now represents over 65% of worldwide coal utilization; in spite of the fact that China is answerable for a critical extent of this. Numerous nations don't have n atural vitality assets adequate to cover their vitality needs, and hence need to import vitality to help meet their necessities. Japan, Chinese Taipei and Korea, for instance, import noteworthy amounts of steam coal for power age and co ruler coal for steel production†. They likewise included that coal clients further incorporate alumina treatment facilities and substance and pharmaceutical businesses. Substance items can be delivered from the side-effects of coal. Refined coal tar is utilized in the production of c hemicals, for example, creosote oil, naphthalene, phenol, and benzene. Regardless of the bunch benefits coal brings to the table, t here is consistently an inconvenience of utilizing it. As indicated by Fossil Fuel Resources (2012), coal consuming causes the discharge of unsafe waste, for example, carbon dioxide, sulfur dioxide, nitrogen oxides, sulphuric acids, arsenic and debris. Moreover, coal radiates twice as much carbon dioxide contrasted with flammable gas in creating a similar degree of warmth which expands the degree of outflow of nurseries ga ses into the earth’s climate. Just as enormous manufacturing plants and force industry that consume coal causes corrosive downpour in certain territories. Additionally, coal mining harms t he scene a nd the earth in general in addition to t he enormous and loud hardware utilized for mining may a ffect neighborhood natural life. Transportation of coal can likewise be an issue since it requires broad transportation framework and causes extra contamination from vehicle discharges. Another colossal disservice is that the coal is a non-sustainable power source and thi s thousand years, coal can be exhausted if consuming of coal is proceeded later on. Moreover, in coal mining industry, wellbeing troubles of diggers happen and fatalities because of perilous nature of work increment. This paper would handle about the Health Hazard that is forced in any case could be brought about by coal and coal mi ning. Be that as it may, it is essential to comprehend the effect of this movement to economy and condition, which could help in knowing the effect on wellbeing t hus financial and natural impacts of coal mining are simultaneously talked about. Creating co untries look to abuse mineral assets to give required income along these lines, mineral riches is a piece of some nation’s regular capital (Davis and Tilton, 2003). Be that as it may, Sideri and Johns (1990) expressed that mineral improvement doesn't generally support a country’s monetary development and now and again add to expanded destitution. A portion of the contributing variables for this adversity were low degree of work, institutional debasement and botch (Sideri and Johns, 1990). Coal industry improvement may bring about national monetary development be that as it may, the advantages are not similarly shared, causing neighborhood networks closest to the mining site endure the most. Miranda et. al (1998) included that mining as a general triggers negative effects, for example, liquor abuse, prostitution a nd explicitly transmitted illness. As indicated by Dr. Michael Hendryx (2009), â€Å"Areas with particularly substantial mining have the most elevated joblessness rates in the district in opposition to the regular discernment that mining adds to by and large employment†. S ynapse Energy Economics (2009) included, alluding to Appalachia where peak evacuation for coal mining is being done, â€Å"History shows that the progress from profound to surface mining crushed the locale monetarily, and that the success of mining organizations has not gone connected at the hip with the economi c government assistance of coal mineshaft laborers. Appalachia has experienced current and persevering monetary di stress, and that this pain has been related with work in the mining business, especially coal mining.† Mountaintop expulsion coal mining expel the digger from the procedure, supplanting labor with apparatus, and bringing down the coal companies’ overhead cost (Appalachian Voices, 2012). From the article â€Å"Mortality in Appalachian Coal Mining Regions: The Value of Statistical Life Lost† created by Michael Hendryx and Melissa M. Ahern (2009), it was expressed that the Appalachian locale of the United States has for some time been related with serious financial drawbacks. These outcomes to a poor general wellbeing including raised bleakness and death rates for an assortment of genuine, ceaseless conditions, for example, diabetes, coronary illness, and a few types of malignant growth. Besides, late examinations have affirmed that wellbeing disparities exist in coal mining districts of Appalachia contrasted and different zones of the locale or the country . These disparities incorporate raised death rates for complete causes, lung malignant growth, and some interminable ailments. It was noticed that t hese examines demonstrated that mortality is identified with higher neediness, lower educati on levels, and smoking conduct, and further s uggested that natural contamination from the mining business is a contributing element. In the investigation of Paul Younger (2004) , â€Å"Environmental effects of coal mining and related squanders: a geochemical perspec tive†, it was expressed that in the early long periods of coal mining, sway on the earth antagonistically influence long - set up farming premiums. The negative effects of coal mining came to be acknowledged as a side-effect of the age of coal-based riches d uring when coal exchange command provincial economies in mining locale. These negative effects became unsatisfactory when enormous scope mining started and occurred in significant coal-mining economies. It was additionally expressed in the examination that t he natural effects of coal mining are aftereffects of the presentation of decreased earth materials that includes coal and others, to the oxidizing intensity of the Earth’s environment. The investigation perceive subcategories of effects under five significant headings comprising of air pollu tion, fire dangers, ground misshapening, water contamination and water asset consumption. Creation of enormous amounts of waste is one significant natural issue that can be brought about by coal mining. The effects are increasingly far reaching in open-throws contrasted with underground mining, which creates less waste. Serious effects could cause debasement of oceanic and marine assets and causes water quality decrease. As per Johnson (1997), disintegration after overwhelming precipitation pushes squander rock heaps and overflows to close by squander bodies and here and there, this lead to interruption, preoccupation, and changing of slant and bank dependability of stream channel and t hese unsettling influences essentially decreases the water quality. Ripley (1996) included that higher silt focuses increment the t urbidity of common waters which brings down the accessible light to oceanic

Hume's Essay Example | Topics and Well Written Essays - 1750 words - 1

Hume's - Essay Example ence of the miracle.† Here, Hume is resolved to decipher the way that last rule by which we should deduct whether a wonder has occurred is higher than it is the situation of different cases stating to recognize some uncommon or unexpected event. It is subsequently not a wonder if a solid individual in impossible occasions kicks the bucket. In spite of the fact that an event of this structure might be illogical, it doesn't here and there happen. In any case, if a wonder happens, we are approached to consider something that is unique to all other comprehension. Hume hitherto contends that â€Å"miracles must be novel or (practically one of a kind) events in any case fall inside aggregate course of nature in spite of how uncommon and unprecedented the movement may be.†Provided with this translation of supernatural occurrences, known spoilings of the pronouncement of nature, how we would it be a good idea for us to examine declarations that wonders have occurred? Hume relies upon a rule that guarantees that a legitimate individual extents his conviction to the declaration (Hume, 2007). Hume separates between two kinds of incredulity, that is, precursor and resultant suspicion, the two of which come in profound and fair style. Hume sets up the incredible sort of distrust with the total doubt of Descartes. These dives into scrutinizing every previous observation and up to this point the affirmation of the faculties. Hume thus proposes that however this extraordinary forerunner distrust is impracticable and that it is better in the moderate structure. It includes simply in creating impartial perspectives, progressing by inch by inch from sound first standards, a surveying one’s end consistently and mindfully. The wariness of Enquiry is seen as a type of resultant incredulity. This are ensuing wariness addresses our standard conclusions and thinking by questioning the reason on which they are made sure about. As indicated by Hume, the particular declaration of faculties, which suggest to us the resource of a world outward to and liberated from our faculties. He states that we are

The Truth about Random Roommates in College

At the point when I got the notification, I was overwhelmed with sentiments of antagonism. It wasn’t so much that I was stressed that I would be awkward. As a matter of fact indeed, it was that I was concerned that I would be awkward. Yet, it was likewise on the grounds that I anticipated some feeling of control, some feeling of inborn solace that I grew up so familiar with. Living with two irregular folks wasn’t my first decision, however it turned into a reality I needed to rapidly permit myself to grapple with. This isn’t to state that my two arbitrary flat mates were individuals of comparable foundations as I either, in light of the fact that it appeared just as somebody in Xavier University’s Admittance Department needed to make a blend in a room made for two. There was Shuhei, a 5’6†, Japanese multi year old who, at that point, was living in New Jersey without anyone else. Through following him on Facebook, in addition to the fact that I found out that he played hockey, yet additionally that he hadn’t refreshed his profile since Sophomore year. â€Å"What an individual,† I pondered internally. The representations started to prosper. At that point there was Kyle, a 6’2†, Filipino and African American multi year old who had an ESPN profile, yet additionally a couple of recordings on Youtube acting in his Chicago based high school’s plays and taking an interest in their early daytime broadcasting administration. â€Å"In comparison,† I started to think, â€Å"I unquestionably come in second regarding suffering attributes. â€Å" Along these lines, there I sat, unmoving on my friend’s love seat, stressed that school would have been a type of an incomprehensible errand on the grounds that in addition to the fact that i am living in a room that’s unreasonably little for us, yet in addition since I couldn’t be more unique in relation to them two. I chose to do what any legitimate mastermind with certain hints of summed up uneasiness would do: start a gathering talk. It didn’t take long for me to understand that we were all inclination a similar way and we as a whole needed to make the best out of the hand we were managed. Let’s simply state that our best surpassed the entirety of our desires. Established in somewhat of a clichã ©, we became the best of companions. Staying along with two others nearby other people powers another sort of relationship to create. There is a consistent update that in spite of the fact that these individuals are outsiders, we use on a similar can and shower now. In spite of the fact that these individuals are outsiders, we snooze cots on one another. Despite the fact that these individuals are outsiders, it doesn’t imply that we can't turn out to be close. There is one, significant plan to recall when you get your flat mate task: they are feeling the equivalent careful way you are in that circumstance, and chances are you share something in like manner. Every college draws in and acknowledges explicit sorts of individuals that make up their understudy body. In this way, in the event that you were acknowledged and decided to join in, you will undoubtedly locate some shared view. Free yourself up to other people, so others will open up to you. Composed by an understudy at Xavier University.

1984 by George Orwell Essay

â€Å"George Orwell once offered this meaning of valor: customary individuals doing whatever they can to change social frameworks that don't regard human tolerability, even with the information that they can’t perhaps succeed. † In George Orwell’s tale, 1984, the hero, Winston Smith is portrayed in expressions of being the customary, ordinary man to the tragic culture that Orwell imagines to us through Winston’s eyes. the life of an Oceanian resident. Be that as it may, in the end of the novel he concedes his esteem for Big Brother.My meaning of a saint falls fundamentally along those words yet somewhat to a greater degree a prosaism thought to it in the method of the legend is eager to hazard their life to submit to genuine ethics in overcoming the establishment of the harsh treatment brought upon the chaste for the equity of everybody. The saint is assume to be of caring act and thought. With exhaustive investigation of Winston and his musings and activi ties all through the novel, by Orwell’s definition, alongside my own I don't consider Winston Smith to be saint. First to address that in a tragic state there is anything but an away from of genuine heroism.In a general public where the degree of uniqueness is simply welcoming an individual citizen,even then constrained to â€Å" welcome comrade†, there are simply revolts. An agitator is the thing that I would recognize Winston as, not a saint. The alleged courageous activities Winston submits all through the novel were not chivalrous by any stretch of the imagination, however honestly his own uprisings instead of a need to oppose the administration with expectations of changing the social society. Winston’s first experience of opposing the Party was the day we composed a diary section in mystery comprising of the expression â€Å"DOWN WITH BIG BROTHER†.After composing this he knew promptly that he was all around sentenced to be gotten by the Thought Poli ce and because of this reality Winston started imprudently captivating in law breaking activities that put him at much more serious dangers. This reasoning would be viewed as imprudent and egotistical, for every single illegal activity were just done to please himself. Activities and musings of that way would not have been in the scarcest thought to focus on a saint who is without a doubt needing to change the state of the legislature as a whole.Even however Winston added to submitting acts against the administration that are quiteâ courageous, it was all in a discrete way. Rather than participating in an open revolt, Winston’s sexual adventures with Julia and diary passages were in mystery and remote areas that were never rehashed twice, additionally in the room gave by Mr. Charrington. I deciphered Winston’s way to deal with act in certainty from everybody around him out of the dread of the responses of individuals during the brief despise, telescreens, shrouded amp lifiers, and conditioned, spying neighbors excursion you at the main open second to spare themselves very weakness as opposed to make an open revolt.The open revolt would have spoken activities of a saint, â€Å"ordinary individuals doing whatever they can to change social frameworks that don't regard human conventionality, even with the information that they can’t conceivably succeed†. Fundamentally regardless of whether Winston’s open revolt to get others to conflict with instead of fit in with the Party’s laws and live in dread didn’t succeed, it would have been the exertion that means what a legend would improve a nation, individuals, or even the world. The dread Winston felt and had thought of in the rear of his psyche that he referenced all kept him lamenting the moves he made part in.To further the idea of the significant impact dread added to Winston’s selection of activities that resists the importance of a legend, is the time he wa s in his Room 101 and the his extraordinary dread of rodents were pushed onto him for torment by O'Brien in the Ministry of Love, and he unhesitantly yelled to put the torment among Julia, a total apprehensive act. This by itself represents itself with no issue that Winston is no saint, he is a conventional individual who falls heavily influenced by the Party when under tension of their tactics.In expansion to his fainthearted demonstration, he additionally sells out Julia when he rodents her out to the Party and recounts how it was all her, she was the person who impact the revolt. This repudiates the qualities of legend in light of the fact that a saint is resolved to hold on what they most consideration about and never act against their motivation, so for Winston this was not an exhibition of chivalry, yet an egotistical demonstration of dread to put total fault on Julia, his previous darling toward the finish of the book. To close my position on whether Winston Smith ought to be viewed as a legend is he isn't a saint by any stretch of the imagination, simply the common resident living in a tragic culture.

How to Design Effective Advertising

How to Design Effective Advertising For any type of business, advertising is one of the most crucial investments a brand can make. But for small businesses, its an investment that often goes overlooked. Beyond communicating that your business exists, advertising can have a profound effect on how the public views your business. Advertising makes up a large facet of your brands public image, and an effective campaign can help you to grow as a brand by allowing you to have a degree of control over how your audience perceives you.In my freelance and agency experience, Ive worked on advertising for small businesses, large companies and everything in-between. Ive found that there are a few solid guidelines to making effective advertising regardless of the budget or industry. Taking time to make sure your advertising follows these steps will help you to make better ads which communicate a message to your audience in a meaningful, memorable way.Be intentionalAdvertising should be treated like an investment for your business, b ut in order to track your return on that investment, you need to first set measurable goals for what you want your ads to achieve. Goals can as broad or as specific as youd likeâ€"for example, maybe you want to increase overall sales by 15% or you want to increase your web traffic to a particular product. Regardless of your goal, having an idea of what exactly it is you want to achieve will help you to make ads that are focused on achieving that goal. The best part about setting goals is youll be able to see how close you came to meeting your goal, and youll know if you need to try a different approach for the next ads you run.Lets say you own a small bike shop, and you want to sell more bikes. In order to do that, youd like to broaden your audience and communicate that you sell all different types of bikes for every type of rider. So, when crafting the message of your ad, youd want to focus on the fact that you sell bikes to suit anyones needs and provide a simple incentive for som eone to visit your shop or website. Taking a few extra steps to make sure your ads are truly aimed at achieving your goals will be much more effective in the long run than taking guesses to see what sticks.Keep it simpleA common mistake when it comes to advertising is trying to cram too much information into a single ad. While you may have a lot to say about your brand, consumers are already being inundated by advertising everywhere they look. Whether your ads are in a newspaper, on a billboard, or online, youll likely only have a few seconds to communicate your message to viewers before they move on to the next visual in their environment. So, keeping your message simple and to the point is crucial if you want to make a solid connection with a viewer.This is true for the visuals of your ad, too. While you may be tempted to fill up the ads with as many photos and graphics as you can to take advantage of your ad space, this can create ads that are overwhelming to look at. The environ ment that your viewers will be seeing your ad is probably already crowded with visual information, so a simple ad will stand out better from all the noise. Limit the number of colors and fonts you use, as well keep your ad cohesive and easy to read no matter how it appearsâ€"whether on black and white newsprint or on screen.For our bike shop ad content, lets start with the copyâ€"keep text minimal and communicate your message as succinctly as possible. Pick imagery that feels original and engaging. I strongly suggest avoiding most clip art or generic-looking stock photos, as these are overused and probably wont do much to help you to communicate your message. Sites like Noun Project and Pexels are great resources to find free or inexpensive imagery if you dont have any of your own.If youre not sure what you want your ad to look like, dont be afraid to look for inspirationâ€"a quick Google search can be a great place to start. Looking at your competitions advertising can also be usef ul in deciding how your business can differentiate itself through its ads. Think about the context your ad will be seen in and how you can make your ad stand out. Keep the layout flexible enough that if the content needs to be reformatted for a different size or medium, itll be easy and quick to do so.Heres a list of content we might gather for our sample bike shop. Notice that the copy is limited to a few lines and gets the point across quickly. The entire ad, from the copy to the imagery, should be focused on the same message.Create hierarchyOne of the simplest things you can do to make your ad effective is to create a clear sense of hierarchy. Not only does this help create a solid focal point, but it will draw the eyes of your viewers through the whole ad and help them to process the presented information faster. Hierarchy is another reason why its important to limit the amount of content you put in an adâ€"without a clear structure, viewers might have trouble processing what it is youre trying to say, meaning they probably wont remember the message or take any sort of action.There are many different ways to create structure, but lets use our bike shop ad as an example. Here, the heading and background imagery are the most prominent parts of the ad, as these will grab your viewers attention and direct them to the supporting information below. Well make sure that the heading is significantly larger than the supporting text and that everything feels balanced and easy to read. Putting contact information at the bottom of the ad will help anchor your message so that a viewer can easily take action if they decide theyre interested.A sample ad for our bike shop, with each element sized to create clear hierarchy.Call the viewer to actionCommunicating a message is important, but its hard to tell how effective your message is if a viewer has no way to take the next step and interact with your brand. Beyond just listing contact info, provide a simple, specific actio n viewers can take that requires little effort or investment on their partâ€"whether thats visiting a website to learn more, calling for a free quote, or signing up for a mailing list. Providing an incentive for a viewer can also be effective, like offering coupons, free shipping, or a free service for first-time buyers.Its a good idea to keep CTAs (Call To Action) and incentives as simple and easy as possibleâ€"the more barriers to interaction users face, the less like it is that theyll participate. For digital ads, a simple click to a landing page is the easiest way to engage a user. Emphasize that the user can click by placing the CTA in a button or using an arrow. For print ads, coupons can work in the same way to draw viewers to the ad.Be consistentThe number one mistake I see with small business advertising is a lack of consistency across advertising. Ive worked with business owners who will show me their recent advertising, and the style and tone of each ad make it look like it belongs to a different company. This can create a disjointed view of your business as a whole and makes for a lack of visibility with your audience. Keeping your fonts, colors, imagery, and tone of voice as consistent as possible will help you to develop a stronger visual brand that your audience will begin to recognize and become familiar with. Not to mention, itll also make your life easier because you wont have to start from scratch every time you need to create a new ad.If youre running several ads across medium at the same time, taking a campaign approach can help you to reinforce your image to the public even more. Once you have a message and a design developed, use those same elements across all your concurrent ads, regardless of if theyre print, digital, or out-of-home. This approach has elicited the same response from a lot of the businesses I work withâ€"But wont a viewer get bored of seeing the same ads? While thats a valid concern, consistent messaging and visuals hel p viewers to form a stronger impression of your brand each time they see the advertising, especially across different mediums. Your business and message will become more memorable to viewers, making them more likely to interact with your brand over time.Think about the most memorable ad campaigns youve seen over the yearsâ€"giant companies like Geico, Coca-Cola, and McDonalds create consistent, effective campaigns by taking the same content and showing it across TV spots, billboards, direct mail, and more. The same can be done on a smaller, more local scale for a small business. In the case of our bike shopâ€"as a small business owner, you may not have the budget to run an extensive campaign, but even being consistent across a few ads will help to reinforce your message.Be accurateThis last point is a bit obvious, but its an easy one to forgetâ€"make sure your advertising is free of errors and typos before sending it off into the world. Any accidental misinformation or confusing sta tements you present to a viewer can quickly undermine your credibility and quality. Triple check everything, from the copy to the contact info, making sure it is clearly worded and spelled correctly. Have multiple people check over the ad as wellâ€"fresh eyes may spot something you missed. Make sure you have the correct ad specifications as well, so that your ad is sized correctly, contains the correct bleed, and is submitted in the correct file format and resolution. Doing this will ensure that your ad runs on time and looks the way you intended it to.While advertising can seem daunting, keeping these basic principles in mind can make it a little easier for you to create effective ads and take advantage of the ad space you spend money on. Advertising is a valuable opportunity for you to make an impression on potential customers and communicate why you deserve their attention. Its ultimately an extension of your brand, and it should reflect the tone of voice and persona of what it i s you sell or do. Dont be afraid to take risks and try something unconventional, as long as it makes sense for your brand. Put yourself in your audiences shoes and think about what would catch their eye or make them stop and engage with your ad.

Ideologies in Its Raining in Mango, The Good Corn, and Eva Luna - Literature Essay Samples

An Ideology is a system of ideas beliefs and attitudes. They can lead to motivated reasoning, the subconscious desire not to find the truth, but to defend the version of reality that makes us feel most validated. In truth, an ideology is an umbrella that encompasses various different philosophies, that cannot always be deemed either all true or all false at once. Consequently, depictions of ideologies in literary texts such as Its Raining in Mango by Thea Astley become complex and even contradictory, as they attempt to validate or invalidate whole belief systems such as gender stereotypes and religion. This Australian novel can be seen as a series of short stories that span four generations of the Laffey family, from when they move to Australia in the 1860s right through to what would have been Astleys present day in the 1980s. Through the various pivotal points in each characters life, different aspects of these societal ideologies can be seen. Among those are the commonly held pers pectives of gender, and religion. Its Raining in Mango is aimed to demonstrate how women are subordinated in society, and how religion has an effect of preserving the patriarchal structure that allows for this subordination. The complexities in the depiction of ideologies become clear when compared with other literary texts that both complement and oppose them, such as The Good Corn by H.E. Bates and Eva Luna by Isabelle Allende. Thea Astleys Its Raining in Mango is often described as having a recurring motif of family values. Often overlooked in this book, is how it deals with couples who do not have a family, and how people of different sexes deal with not being able to reproduce, or not wanting to be a parent. In Mango, Harry Laffey marries Clytie and their marriage for the next four years is described as being blissful as far as Harry was concerned. However this so-called blissful period consisted of two miscarriages and a child who dies of pneumonia in its second year. These sadistic feelings on the part of Harrys character are to show that he is comfortable impregnating his wife as frequently as possible, but uncomfortable with having children, and is therefore accepting of these deaths. After the forth pregnancy, this comes to an end: A muddled operation left her childless and made further pregnancies impossible. His reaction is described as: Harry felt his masculinity assaulted. He is not affected by the prospect of never having children, but has difficulty with his inability to impregnate his wife, as he feels it invalidates his masculinity. This focuses on societies expectation of a man to be promiscuous enough to impregnate women, but not necessarily uphold any responsibility to the child or mother following the pregnancy. No perspective is given from Clytie, and so the reader does not know of any feelings of self blame on her part. This depiction of masculinity shows a strong dependence on an ability to reproduce, an idea that is contradicted in The Good Corn, a short story by H.E. Bates. When Joe Mortimer became aware that his wife was not having children, his reaction was very different: If there were no children there were no children, that was nature, thats how it was. Mr Mortimer seems to take a logical and mature stance, where he realises that there is nothing he can do other than accept it, and does not see the situation as having any bearing on his self image as a ma le. His wife, however, descends into depression and self hatred, seeing her sterility as an invalidation of her femininity. Therefore these two texts have converse depictions of societal values toward gender expectations of child bearing, where one shows pressure to reproduce as only effecting females, whilst the other includes males. An ideology targeted by Its Raining in Mango is the concept of religion, and its role in influencing the commonly held beliefs within society, mainly those that affect perceived roles of women. Sylvia is a character Nadine meets while working at a brothel. She is described as intelligent and well read, and proves this when she references William Blake: Prisons are built with stones of law, brothels with bricks of religion. The reiteration of her intelligence alone defies the stereotype of her profession, and challenges the notion what promiscuous women lack honour or morals. The reference itself, is is a proverb taken from the proverbs of hell section in Blakes book, The Marriage of Hell Heaven. His statement is used to suggest that criminals exist as a result of laws, and similarly, brothels only exist as a consequence of religion in suppressing peoples natural urges and thus creating a need for prostitutes. It is blaming religion for a creating an evil by attempting to control som ething that was never evil in the first place. Sylvia describes her childhood and what led her into her profession, at the centre of her backstory is her father: A two faced bully of a Christian always with a hand up the maids skirts. Her relationship with her father can be seen as metaphorical of the role religion plays in society. It identifies the same hypocrisy that William Blake describes, where religion plays a role in promoting promiscuity while also condemning it, because her father is Christian but also described as perverted. This same idea is present in Eva Luna, where Eva goes to confession: Do you touch yourself with your hands child? This is an unwarranted question posed by a priest to Eva, who was so young she did not understand its meaning. The abrupt nature of the question makes it seem intrusive, and pedophilloic. Like Sylvias father, the priest represents the authority of religion and its role in Evas life and how it contradicts itself by partaking in the same thi ng it deplores. Both texts recognise and attempt to describe the faults in religion as an ideology, and complement each other by representing its role in the same oppressive way. Thea Astleys novel makes bold statements toward Christianity, and its role in the systematic subordination of women. Astley makes no attempt to conceal these statements, but instead has Jessica Olive, a strong female character, berate Father Madigan: Those reverences for the simple dogmas the poor unfortunate sisters drummed into me at the behest of a male hierarchy. This is significant, as it shows how religion, an organised means of swaying the beliefs of the masses, supports the interests of the male gender over the female. Thus creating an efficient medium to prevent women from escaping their inequity. In Eva Luna, the indoctrination of women described by Jessica Olive is evident. In the convent, Consuelo is taught about God, but did not truly accept what she was taught: she preferred a more joyful, maternal and compassionate God. When she asks if the Mother of God has any authority over God, she is dismissed by the nuns. Clearly, this character is rejecting the notion that a God should be a male dominant figure. The idea that Christianity is used as a tool to perpetuate subordination and assert dominance is evident in the name of the prison, Santa Maria, described as being an overcrowded, psychologically damaging place where prisoners are left starved and diseased. This is metaphorical of Thea Astleys view of the effects of religion on society, as the oppressive ideals of religion are likened to a prison. Consequently, they confine women, among other minorities, within a social structure that others them.