SWOT Analysis of a commercial product (a new environmentally friendly Term Paper

SWOT Analysis of a commercial product (a novel environmentally friendly railroad car called Sun Top) - Term Paper ExampleThe car is made with the ability to shift wheel engines so that the back of the car becomes smaller for efficient parking. It is therefore a space saving car. The cars can aim as oxygen generators, recharging stations, and solar energy storage batteries. Opportunities The auto industry is under radical change. on that point be environmental concerns that require manufacturing of environmentally friendly automobiles there are issues of increase gas prices, and increasing economy fuel standards. These are push factors to the manufacturers to produce efficient cars that fit the consumers needs. there is increasing admit from the public for energy efficient, money saving, environmentally friendly, reliable and practical cars (X3). Weaknesses Electric cars reception in the market is exempt weak irrespective of the current market demand. Some people still consid er it dim and non fit for the market. Some people are still not comfortable with the size of the cars which accommodates nevertheless two people (X3). The car still has a very low speed. The current highest speed is one hundred thirty mph, but there are other Sun Top types with 70 mph. This is not acceptable in the current market where so many automobiles have higher speeds of even 200km/h and above. The only return it has is its unique combination of money saving ability, efficiency, reliability and eco-friendliness. It cannot be used by families that need bigger cars to accommodate bigger numbers. Another problem is that the market is still full of other normal cars and it is not the only eco-friendly car in the market. The brand is weaker compared to other companies, such as Audi, Volkswagen, Chevrolet, Lexus, Hyundai, Mitsubishi, Subaru, Ford, Toyota, and Nissan, all with different types of eco-friendly cars ledger entry the same market targeted by Sun Tops company (X2). T hese companies have already schematic market. Threats The market has increasing demand for eco-friendly cars, but there are different types world introduced in the market. There are eco-friendly cars powered by electric batteries, hydrogen, natural gas, and biodiesel that emit less polluting gases. These are cars that will postulate for the same market that Sun Tops company is looking forward to exploiting. There is alike a lot of competition from the normal cars with high speed, still common in the market, and still current in the market. There are various companies with eco-friendly cars, that is, companies such as Audi, Volkswagen, Chevrolet, Lexus, Hyundai, Mitsubishi, Subaru, Ford, Toyota, Nissan, and many more (X2). The same companies still offer competition from the normal cars they develop and their innovative and creative abilities. Competition is not from the structure, the size and the abilities of the cars, the companies are aware of the same market being competed f or and so are a source of threat because of their abilities in different areas of management. Different types of cars are also entering the market. These could be preferred compared to the current eco-friendly car being introduced into the market. This is why innovation by other companies is a very big threat. An example is the existence of driverless cars introduced by Google. Uncertainty of consumer behavior is another threat. They may choose the driverless or any newly developed cars and bring home the bacon the current eco-friendly cars in the market. Marketing Strategy Target Market Sun Top is a new product