Victoria’s Dirty Little Secret by Adam Lenhart Essay Example for Free

capital of Seychelless pestilential Little cryptical by Adam Lenhart EssayAudiencewhom are you telling slightly the ad? The listening to whom this position paper is directed would be to merchandise students who are interested in what take aims an ad successful and impactful. Purposewhy are you telling them about how the ad works? The purpose for informing large number about the advertizing, as stated previously, is to enjoyment it as an example of successful advertisement for an audition of marketing students who are studying what marketing is and how to use it. I want to explain what is good about the ad and what successful methods and characteristics are utilized. Contextwhere, when, and how are you addressing them? (Imagine them cultivation this paper) If in that location was a manner in which to address individuals it would be by presenting the essay within the context of an academic textbook or journal, so that the students fag end use it in their own studies. T hesiswhat e very(prenominal)placeall point are you trying to make? (Use it as an example for large(p) marketing. ) Please list the ads own audience, purpose, and appeals here.Advertising is an important aspect of any rail line, and in the case of this Victorias Secret advertisement it is obvious that the only counselling to inform the public about the companys environmental obligations is to bring to light this aspect of their business practices to the public, the bad and the worse. By understanding what makes this an hard-hitting advertisement, those in the business of marketing can learn what makes an ad successful and influential. Organizationwhat points are you going to make and in what range? Why did you choose that order? (i. e. , why do you destine this order depart be most successful with your readers?) 1. ) To introduce the ad 2. ) Explain what the ad means. 3. ) Explain what makes the ad effective in conveying its put across. 4. ) Urge marketing students to unders tand what these types of ads are good for. I feel that this order will be most successful with my audience because it will lead them through the good points of the ad and show that what makes it successful and admirable as a form of this type of ad campaign. ROUGH draught capital of SeychellesS DIRTY LITTLE SECRET by Adam Lenhart In marketing there are a number of ways that a message can be delivered to the public.In many advertisements, the conclusion of the marketing department is to sell a product, but in the case of some denote campaigns the goal is to inform the public about the business practices of a particular corporation or company. In this form of advertising, a more over the cover charge and bombastic approach is utilized to grab good deals attention. While some people will perform such lofty messages with little tact, there are those out there who are creative enough to present a clear message in an over the top manner that will shock people into confronting the tru th of the message, and this is the key to the advertisements success. such is the case with woods Ethics campaign to awaken the public in regards to Victorias Dirty Little Secret. So what is Victorias Dirty Little Secret? Basically, the lingerie company Victorias Secrets publicizes its stock by way of a large catalogue that chronicles the tidy sum of clothing items that they offer for sale. Of course, the catalogue is printed on paper, a great deal of paper, as there are literally tens of thousands of catalogues printed e very(prenominal) year.Since the production of paper requires the deforestation of rain forests, the purpose of Forest Ethics ad campaign is to raise public awareness by shocking the public with the true facts as to the devastation that the catalogue printing business is causing. The goal of the marketing campaign is therefore to cause the public to think logically and carefully about the business practices of Victorias Secret, not about their products. Ultimate ly, there needs to be a question asked in regards to whether or not this is a great ad. To answer that question, one must provide a twofold answer.First, is the ad great on an aesthetic level? Second, is the advertisement effective in bringing about the proper response that the ad is supposed to bring. Onto the first part the ad is successful because it is creative, shocking and effectively delivers an instructive message. In early(a) words, it is very clear in what it seeks to present. If there was a negative to the ad, it would be that the ad is a bit too informative in its design, but similar ads targeting the derriere makers were quite effective in terms of changing public opinion about smoking, so perhaps an overly expository message is not as bad as it would seem.As for the reciprocal ohm part, the effectiveness of the ad is contingent on the in the flesh(predicate) feelings of those who see the ad. In other words, there will be original people who just dont care about deforestation. Oh well. There will be some people who will take the ad to heart and follow its directives, so to that degree, it can be a successful ad. In terms of what this means to marketing, this type of ad is an example of how strong advertising and shocking images can meld together. To a definite degree, the effectiveness of the manner in which the ad advocates swap rests on the capacity of the ad to force those who see it to confront their hypocrisy.That is to say, if a customer who has purchased a great deal of inventory from Victorias Secrets is an individual who espouses a political platform of environmental advocacy, then the individual must make a finale as to whether or not actually commit to making a change in terms of supporting a business that is an enemy of the state as far as environmental disasters go, or to reverse ones purchasing decisions as a means of convincing the power to be at Victorias Secret to reverse their policies and, perhaps, expand online cata logue dispersion as opposed to the traditional paper method.This is the ad campaigns goal and through their use of an informative ad with a photograph that instanter grabs the audiences attention, they are successful in their goal. While the advertisement is a bit prodigal in the manner in which it presents its subject reckon and thematic concerns, it is a creative ad that can help sway opinion and drive people to action simply by presented a very bombastic message that is virtually impossible to ignore. In this type of informative advertising campaign, this is what is needed to make the campaign a success. FINAL DRAFT VICTORIAS DIRTY LITTLE SECRET by Adam LenhartIn marketing there are a number of ways that a message can be delivered to the public. In many advertisements, the goal of the marketing department is to sell a product, but in the case of some advertising campaigns the goal is to inform the public about the business practices of a particular corporation or company. Th ere are a number of different methods in which a specific ideological message can be delivered. A manner of delivery that falls into the category of polite speech is, sadly often ignored. Because of this, bombastic, over the top approach is utilized to deliver the message.While certain individuals will present bombastic messages with no regard to tact, there are those who possess a faculty of creativity that allows them to present a clear message in an over the top manner that will shock people into confronting the truth of the message. Such is the case with Forest Ethics campaign to awaken the public in regards to Victorias Dirty Little Secret. So what is Victorias Dirty Little Secret? Basically, the lingerie company Victorias Secrets publicized its inventory by way of a large print catalogue that itemizes the multitude of clothing items that they offer for sale.Of course, the catalogue is printed on paper and there are literally tens of thousands of catalogues printed every year . Since the production of paper requires the deforestation of rain forests, the purpose of Forest Ethics ad campaign is to raise public awareness by shocking the public with the true facts as to the devastation that the catalogue printing business is causing. In this form of advertising, the goal is not to sell a product to the public but instead to make them aware about a certain aspect of the companys business practices and sell them on the idea of protesting against it.The goal of the marketing campaign is therefore to cause the public to think logically and carefully about the business practices of Victorias Secret, not about their products Ultimately, there needs to be a clear examination as to whether or not this is an effective ad campaign. In short, is the ad a great ad? To answer that question, one must provide a twofold answer. First, is the ad great on an aesthetic level and secondly, is the advertisement effective in bringing about the proper response that the ad is supp osed to bring. Much of the ad is effective in the way it parodies the classic 1970s style sexist ads.It is effective in the way it throws those conventions out and takes what is supposed to be visually exhilarating and turns it into a visual nightmare. Granted, it is a bit over the top, but it still manages to be effective. The ad is creative, shocking and effectively delivers an expository message. In other words, it is very clear in what it seeks to present. If there was a negative to the ad, it would be that the ad is a bit too expository in its design, but similar ads targeting the cigarette makers were quite effective in termsof changing public opinion about smoking, so perhaps an overly expository message is not as bad as it would seem. In terms of what this means to marketing, this type of ad is an example of how strong advertising and shocking images can meld together. As for the second part, the effectiveness of the ad is contingent on the personal feelings of those who se e the ad. In other words, there will be certain people who put their personal purchasing freedoms above any political or environmental advocacy and have no real interest in the problems of deforestation.However, the ad will be successful if it reaches a decent segment of the population and is able to convert a portion or percentage of said demographic. To that degree, the ad can be extremely successful and therefore it becomes an example of good marketing of a concept or idea, as opposed to marketing a product. To a certain degree, the effectiveness of the manner in which the ad advocates change rests on the ability of the ad to force those who see it to confront their hypocrisy.That is to say, if a customer who has purchased a great deal of inventory from Victorias Secrets is an individual who is sympathetic to a platform that endorses environmental advocacy, then the individual must make a decision as to whether or not actually commit to revoke support for a business that is an en emy of the state as far as environmental disasters go, or to reverse ones purchasing decisions as a means of convincing the power to be at Victorias Secret to reverse their policies and, perhaps, expand online catalogue distribution as opposed to the traditional paper method.Also, by publicly exposing the Victorias Secrets company the ability for consumers to call option plausible denial about the deforestations the company has been responsible for is greatly reduced if not outright eliminated. This is the ad campaigns goal and through their use of an informative ad with a photograph that immediately grabs the audiences attention, they are successful in their goal.While the advertisement is a bit excessive in the manner in which it presents its subject matter and thematic concerns, it is a creative ad that can help sway opinion and drive people to action simply by presented a very bombastic message that is virtually impossible to ignore. In this type of informative advertising camp aign, this is what is needed to make the campaign a success. If the actions of the public are changed by the message that the ad conveys then the advertisting campaign has accomplished its goal.