Where the Girls Are: Growing Up Female with the Mass Media by Susan Dou

Where the Girls Are Growing Up Female with the Mass Media by Susan Douglas In Where the girls be Growing Up Female With the Mass Media, Susan Douglas analyses the effects of sens media on women of the cardinal fifties, and more importantly on the teenage girls of the ball up boom era. Douglas explains why women father been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the effeminate psyche via the media. Douglas maintains that feminism is a direct result of the realization that surge media is a deliberate and calculated aggression against women. While the media seemingly begins to remark the power of women, it purposely sets out to redefine women and the qualities by which they should define themselves. The impertinent messages received by women leave women not only in a love/hate relationship with the media, but also in a love/hate relationship with themselves. As early as the nineteen fifties women were identified and targeted as a market. In a consumer goal the most important things are consumers. Advertisers convinced homemakers that in order to be a good wife and mother you must have their products and appliances to clutch a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, aside into the workforce women went. This paradox left women ...