Coca Cola Marketing Mix

coca plant-Cola Marketing Mix The marketplaceing mix of coca green goddess has been changing over time with much and more products organism added such that today it has 3300 products, and many different ways of advertising every last(p exiticate) those products. But because of this coca cola is the brand with the highest brand equity. The 4 Ps of Marketing Product, Price, Place and Promotion Product This company has the widest scarper of beverages of 3300 products. The Beverages are divided into many groups with individual products in these groups, these are sustenance category, 100% fruit juices, fruit drinks, water, energy drinks, tea, coffee and more.Coca cola is the none 1 brand in sparkling beverages, juice, and retail packaged water. Coca cola has its market presence around 200 countries. Coca colas other brands are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea and more. Price Because of the availability of the many different prod ucts the determine is done according to the market and geographical segment. Each different brand of Coca Cola has different pricing strategy. Their pricing strategy is ground on the competitors pricing, Pepsi is the main competitor to coke.Beverage market is said to be an oligopoly market (few sellers and large buyers), thats why they figure out into cartel contract to ensure a mutual balance in pricing between the sellers. Place Coca cola is the worlds most favourite brand and is available all over the world. sell in mostly everywhere in the world, you can find all the favourite different brands of Coca Cola in every macro chain super market and in most little shops kindred corner shops. Promotion Coca cola uses various advertising and promotional strategies to create an increased demand in the market.They do this by associating Coca Cola with life style and behaviour and mainly targeting value based advertising. You are more likely to see a coke ad being for a particular f estival or in with a general positive message. Coca cola uses CSR as its marketing gibe to gain emotional benefits in consumers mind. The current promotions through CSR include aliment my school campaign with NDTV. It allows price discounts and allowances to distributors and retailers in order to push more products into the market.It employs both push strategy through promotions and pull strategy through advertisements and campaigns. Also uses children in many adverts to get children interested in their products too. maven of their most successful promotion idea was with farther Christmas, before coca cola St. Nick was wearing green but because of coca cola he is now the fat jolly guy wearing red that we all know now. Coca Cola targeted the most loved world(a) celebrated day of the year and tuned that days idol into something they created and go out always be a big promoting point to them.